Sustainable Travel in an Era of Disruption report

The European Travel Commission have released a report assessing the impact of the COVID-19 pandemic on travellers’ sustainable tourism attitudes and projected travel behaviour

The report, released in January 2022, closely fits with the ideals of the Ethical Tourism Recovery in Arctic Communities project.

Here is an extract from the foreword- 

The severe impact of the COVID-19 pandemic on the wider tourism economy has forced the tourism sector to emerge in a more sustainable, innovative and resilient way to build back better. As the European tourism economy navigates the path to recovery, it has become crucial that the sector considers its present and future economic, social and environmental impacts. Supporting the sustainable tourism recovery requires that a systemic approach is in place, involving not only all parties in the tourism value chain, the supply-side, but also the active participation of consumers, the demand-side. The turmoil brought by the COVID-19 outbreak has fundamentally shifted people’s lives; the way they live, and work, their education, social interactions, and travel as we know it. Although consumers’ adoption of a sustainable behaviour in tourism has been growing in the past years, research has shown that the global pandemic has driven more sustainable travel trends. Generally, travellers seem to be adopting greener options and paying closer attention to their impact on the environment and local communities. Travelling closer to home, avoiding crowded destinations and seeking more authentic and immersive experiences have become some of the emerging trends driven by the pandemic.

However, the willingness to adopt a more sustainable travel behaviour expressed by consumers does not always materialise, while these changes are still difficult to predict. It has therefore become imperative to better understand the gap between people’s sustainable values and their related actions, and to explore approaches to minimise this discrepancy.

The full report can be found here-