Second ETRAC Webinar announced

The second ETRAC webinar, Responsible marketing, will be held on Thursday 3rd February at 15:00 CET

Following on from the first ETRAC webinar: Stories of Hope and Visions for the Future, our next webinar looks at examples of responsible marketing within the ethical tourism concept.

There will be guest speakers from four different countries offering their perspective. The webinar will also feature the the final results from the ETRAC survey (preliminary results can be viewed here).

If you missed the first webinar you can catch up with the speakers here.


15:00-15:05 Welcoming words and networking in Padlet 

15:05-15:25 Elise Bruun, CEO & Founder, Travel By Heart: Greenland ApS, when the success hits you

15:25-15:45 Sara Mair Bellshaw, Managing director, Slow Adventure, Scotland: The Big Elephant in the Room

15:45-15:50 Break

15:50-16:10 Sebastien Desnoyers-Picard, Chief Marketing Officer, Indigeneous Tourism Association of Canada (ITAC), Canada: The Original Original: Digital Modern Indigenous storytelling

16:10-16:30 Roger Johansen, Strategic Development Manager, Northern Norway Tourist Board: Back to the future – a message from the locals to the industry

16:30-16:55 José-Carlos García-Rosell, Senior Lecturer, Adjunct Professor, University of Lapland: Sustainable marketing and social media

16:55-17:00 Conclusions

Thursday 3rd February 2022 at 15:00-17:00 CET (10:00–12:00 Canadian New Brunswick time, 11:00–13:00 Greenlandic time, 14:00–16:00 UK time, 16:00–18:00 Finnish time)

Please, register using this link at latest on 2nd of February 2022.