Following on from the first ETRAC webinar: Stories of Hope and Visions for the Future, our next webinar looks at examples of responsible marketing within the ethical tourism concept.
There will be guest speakers from four different countries offering their perspective. The webinar will also feature the the final results from the ETRAC survey (preliminary results can be viewed here).
If you missed the first webinar you can catch up with the speakers here.
Programme
15:00-15:05 Welcoming words and networking in Padlet
15:05-15:25 Elise Bruun, CEO & Founder, Travel By Heart: Greenland ApS, when the success hits you
15:25-15:45 Sara Mair Bellshaw, Managing director, Slow Adventure, Scotland: The Big Elephant in the Room
15:45-15:50 Break
15:50-16:10 Sebastien Desnoyers-Picard, Chief Marketing Officer, Indigeneous Tourism Association of Canada (ITAC), Canada: The Original Original: Digital Modern Indigenous storytelling
16:10-16:30 Roger Johansen, Strategic Development Manager, Northern Norway Tourist Board: Back to the future – a message from the locals to the industry
16:30-16:55 José-Carlos García-Rosell, Senior Lecturer, Adjunct Professor, University of Lapland: Sustainable marketing and social media
16:55-17:00 Conclusions
Thursday 3rd February 2022 at 15:00-17:00 CET (10:00–12:00 Canadian New Brunswick time, 11:00–13:00 Greenlandic time, 14:00–16:00 UK time, 16:00–18:00 Finnish time)