ETRAC WEBINAR: Responsible Marketing

Date Location Organiser
3 Feb 2022

The second ETRAC webinar: Responsible Marketing, will take place on Thursday 3rd February 2022

Thursday 3rd February 2022 at 15:00-17:00 CET

(10:00–12:00 Canadian New Brunswick time, 11:00–13:00 Greenlandic time, 14:00–16:00 UK time, 16:00–18:00 Finnish time)


15:00-15:05 Welcoming words and networking in Padlet (5 min)

15:05-15:25 Elise Bruun, CEO & Founder, Travel By Heart: Greenland ApS, when the success hits you

15:25-15:45 Sara Mair Bellshaw, Managing director, Slow Adventure, Scotland: The Big Elephant in the Room

15:45-15:50 Break

15:50-16:10 Sebastien Desnoyers-Picard, Chief Marketing Officer, Indigeneous Tourism Association of Canada (ITAC), Canada: The Original Original: Digital Modern Indigenous storytelling

16:10-16:30 Roger Johansen, Strategic Development Manager, Northern Norway Tourist Board: Back to the future – a message from the locals to the industry 

16:30-16:55 José-Carlos García-Rosell, Senior Lecturer, Adjunct ProfessorUniversity of Lapland: Sustainable marketing and social media

16:55-17:00 Conclusions 

Please, register using this link at latest on 2nd of February 2022.